7 Smart Ways to Incorporate Your Brand Colors When Painting Commercial Buildings

When it comes to painting commercial buildings, you have a unique opportunity to make a lasting impression on your customers and reinforce your brand identity. The colors you choose can play a pivotal role in attracting customers and conveying your message. In this blog post, we’ll explore how to use your brand colors effectively and discuss the psychology of color in commercial settings. As expert commercial painters in Memphis, TN, Riggins Painting is here to guide you through the process and help you create a visually appealing, professional appearance that resonates with your audience.

1. Select Brand Colors for Your Commerical Paint Job 

Your brand colors are the foundation of your visual identity. These colors are carefully selected to represent your business and its values. When painting a commercial building, start by using your brand colors as the primary palette. Think of the yellow and blue external paint on IKEA stores or the Home Depot orange. This not only strengthens your branding but also ensures a cohesive look across your physical space and marketing materials.

2. Explore Color Schemes and Combos 

Consider the color schemes that complement your brand colors. Think about the emotions and messages you want to convey. For instance, warm colors like red and orange can create a welcoming and energetic atmosphere, perfect for restaurants and retail spaces. Cooler shades like blues and greens evoke a sense of trust and calm, ideal for professional offices. Riggins Painting can provide expert advice on the best color scheme for your specific business.

3. Utilize Brand Colors as Accents

Incorporating accent colors strategically can make your commercial building interesting and eye-catching. These accent colors can be used for details, signage, or to highlight certain areas of the building.  Accent colors help draw attention to specific elements that are essential for branding, such as logos and important information.

4. The Psychology of Color Applies to Building Paint, Too! 

Understanding the psychology of color is crucial when painting commercial buildings. Smart choices help attract customers and make them want to buy. For example, red paint is associated with excitement and can stimulate appetite, which is why it’s commonly used in the food industry. Blue paint is often linked to trust and is preferred by financial institutions. Our professional painters at Riggins Painting are well-versed in the psychological impact of color and can assist in creating the desired atmosphere for your business.

5. Branding Matters Beyond Your Logo 

Branding is much more than just a logo and a company name; it’s the identity and personality of your business. The colors you choose for your commercial building play a significant role in conveying that identity to your audience. Painting your commercial building with your brand colors not only reinforces your branding but also enhances brand recognition and awareness. Customers will easily recognize your business from a distance, which is particularly important in a competitive marketplace. Let’s delve deeper into the importance of branding and how it can impact your commercial property.

• Brand Recognition and Consistency—Your brand colors are your signature, and using them consistently when painting commercial buildings creates brand recognition. When people see your colors, they’ll instantly connect them with your business. 
• Brand Awareness and Recall—By painting your commercial building with your brand colors, you’re not just creating a visual identity; you’re also increasing brand awareness. Passersby and potential customers are more likely to recall your business when they need your products or services. 
• Building Trust and Credibility—Consistency in your branding through your commercial building’s color scheme helps build trust and credibility. A well-designed and professionally painted building communicates that you care about your business and its image. It reassures customers that they are dealing with a reputable and reliable company.
• Emotional Connection—Colors have the power to evoke emotions and feelings. By using the right colors, you can create a space that resonates with your target audience. For example, a spa with soft, calming paint colors promotes relaxation, while vibrant, energetic colors in a fitness center can boost motivation. The emotional connection formed through color can significantly influence a customer’s decision to engage with your business.

5. Reinforcing Your Unique Selling Proposition

Your brand colors are an integral part of your Unique Selling Proposition (USP and should be reflected throughout every aspect of your brand experience—right down to the paint on the walls. These special colors communicate your values, mission, and what sets your business apart from the competition. When customers understand what you stand for and why you’re unique, they are more likely to choose your products or services over others. 

6. Create a Cohesive Look

Matching your exterior building colors with your interior design is another smart way to maintain a cohesive look. When your brand colors seamlessly transition from the outside to the inside, it creates a harmonious and professional appearance, making your customers feel more at ease.

7. Expert Tips and Recommendations

To achieve the best results, consult with a professional commercial painting service like Riggins Painting. We can provide tailored recommendations based on your industry and business goals. Our experience in painting commercial properties in Memphis, TN, has made us experts in helping businesses stand out and thrive.

Boost Your Business with Smart Commercial Color Choices

Incorporating your brand colors when painting commercial buildings isn’t just about paint; it’s about creating a visual experience that speaks to your customers. By using your brand colors strategically, you can make your business more attractive, memorable, and unique in the eyes of your audience. 

Riggins Painting, with its expertise in painting commercial properties, is your reliable partner in this endeavor. So, don’t underestimate the power of color—let it transform your commercial building and boost your business’s success. Explore our Commercial Painting Services today, and let’s paint your path to a more vibrant future.